• A town where nature and people coexist.

    Our town, Odai Town, has been designated as a UNESCO Eco Park, with the entire town, centered around Osugidani Valley, being part of the park. Forests cover 93% of the town, making it a place where nature and people coexist. Odai Town is home to Osugidani Valley, one of Japan's three great valleys, which retains a pristine natural environment, and the Miyagawa River, the cleanest river in Japan. Here, we have protected the unique natural forms of this place. In the deep forests, trees that have grown over hundreds of years stand tall, and amago fish swim in the river, symbolizing the purity of the water. The most distinctive feature of Odai Town's nature is the growth of over 500 species of diverse broadleaf and conifer trees. Such diverse forests are a rare environment even in Japan. To preserve this unique natural environment for future generations, we are engaged in "forest creation." We collect seeds from naturally growing trees, cultivate saplings, identify the right tree for the right place, and plant them. By creating forests in this way, following nature's lead, both nature and people can live rich lives. It will be a very long time until a single tree grows to maturity, but we believe this is something only those of us living in Odai Town can do. "Odai" products are part of our forest creation efforts. All raw materials, such as branches and leaves, are harvested by hand, and essential oils are extracted carefully over time. We have maximized the blessings of nature. Please experience the rich nature of Odai Town for yourself.

  • Nature and humans coexist in harmony.

    Our home, Odai Town, is recognized as part of a UNESCO designated Biosphere Reserve. As forests cover 93 percent of Odai Town, people lead their lives in harmony with the abundant nature. Odai Town boasts near-pristine forests, which encompass the Osugidani Valley, known as one of the three major ravines in Japan; and the Miyagawa River, which is rated as the clearest class A river in Japan. Deep in the forest, towering centuries-old trees are rooted firmly and freshwater trout swim in the mountain stream as a symbol of purity. The most remarkable characteristic is the fact that over 500 species of various broad-leaved trees and conifers have grown here. It is very rare in Japan for the forest to support such a diverse environment. This unique natural state, indigenous to this region, has been painstakingly maintained. And to further protect this unrivaled natural setting for future generations, we have begun on forest conservation. Collecting seeds from naturally grown trees, raising their seedlings, choosing planting locations, and planting them in the suitable area—through this forest conservation process in accordance with the laws of nature, we can live harmoniously with nature. Although the growth of even one tree requires much patience, this effort is what is now required of us, the people of Odai. Our series of Odai products also makes up part of our forest conservation. By gathering branches and leaves as ingredients and extracting their essential oil carefully, we successfully unveil nature’s rich blessing. Experience the pristine beauty of the abundant nature in Odai Town.

Odaicho is an area certified as part of the Odaigahara-Omineyama-Osugidani UNESCO Eco Park.

"UNESCO Eco Park" is the common name in Japan for "Biosphere Reserves" certified by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as areas aiming for sustainable cultural, economic, and social development while preserving rich ecosystems and biodiversity. It consists of three areas: a core area, a buffer zone, and a transition area.

UNESCO Ecopark